- Effective Date: [04/26/2026]
1. Introduction
Luis R. Trujillo (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website, submit a form, or communicate with us regarding mortgage-related services. Luis R. Trujillo is a licensed Mortgage Loan Originator (NMLS ID #2745143) operating under Franklin Loan Center (NMLS ID #237653).
2. Information We Collect
Personal Information You Provide
We may collect personal information you voluntarily provide, including:
* Full name
* Email address
* Phone number
* Mailing address
* Financial and employment information (if provided for loan inquiries)
Automatically Collected Information
When you visit our website, we may automatically collect:
* IP address
* Browser type and device information
* Pages visited and time spent
* Cookies and tracking data
3. How We Use Your Information
We use your information for the following purposes:
* To respond to inquiries and provide mortgage-related services
* To evaluate loan eligibility and connect you with appropriate loan programs
* To communicate with you via phone, text message, and email
* To improve our website, services, and marketing efforts
* To comply with legal and regulatory requirements
4. Sharing of Information
We do not sell your personal information. We may share your information with:
* With service providers who assist in operating our website or supporting business functions
* Franklin Loan Center and affiliated lending partners for the purpose of evaluating your loan request
* Service providers (CRM systems, marketing platforms, email/SMS providers)
* Regulatory agencies or legal authorities as required by law
All third parties are required to maintain the confidentiality of your information.
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience and for marketing purposes. These may include:
* Google Analytics
* Facebook/Instagram (Meta) Pixel
* Other advertising and analytics tools
These tools may track your activity across websites to deliver targeted advertising.
6. Text Messaging and Communications (TCPA Compliance)
By submitting your information through our website or forms, you consent to be contacted by Luis R. Trujillo and/or Franklin Loan Center via phone, text message, and email, even if your number is listed on a federal or state Do Not Call registry.
* Message and data rates may apply
* Message frequency may vary
* You may opt out at any time by replying **“STOP”** to text messages or contacting us directly
* Consent is not a condition of obtaining a loan
7. Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the following rights:
* The right to know what personal information we collect and how it is used
* The right to request deletion of your personal information
* The right to correct inaccurate information
* The right to opt out of the sharing of personal information (if applicable)
* The right not to be discriminated against for exercising your privacy rights
To exercise your rights, please contact us using the information below.
8. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
10. Children’s Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.
12. Contact Information
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact me directly.
**“We respect your privacy. Your information will never be sold and will only be used to help you with your mortgage needs.”**